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We believe that art should create interaction and emotion from the owner and viewer of the art. A FUERZA creates that like no other NFT has ever been able to. We have selected the best cyclists in the world to be a part of FUERZA. These are World Champions, Olympic Gold medalist, Grand Tour Winners, ultra-endurance champions and more. Each rider creates a unique bio-metric signature in every race and training ride. These are rare and amazing accomplishments by the best in the world. When you buy a FUERZA, you buy a beautiful piece of art with the data embedded into the art AND you receive a license to view the actual data file that was created by the rider. Imagine seeing Mark Cavendish’s sprint power when he won his 34 th stage of the Tour De France. Imagine analyzing Rohan Dennis’s world championship winning time trial. Imagine learning what it took for Peter Sagan to win a stage of the Tour De France.

The art is special. The Riders are super special and the Experiences are unbelieveable.  This is an incredibly unique chance to connect to your favorite rider in a way that's never been imagined before.  Everytime you see your phone screen, or your computer background or the monster LCD on your wall, you have a unique artwork, with bio-metric data by one of the world's best athletes. There are not really any other sports that have this sort of bio-metric data, not basketball, not football, not cricket.  Combined with the ability to actually geek out on the data on YOUR computer?  Special. Inspiring. Exciting. Amazing. ​

Of course, an incredible piece of art that contains or is the rider's data.  Many FUERZA owners will also receive a license to download, view and analyze the actual rider's data file.  Some FUERZA owners will be able to unlock a FUERZA Experience if their NFT purchase price meets a certain level. We will be announcing unique additional FUERZA experiences for all FUERZA owners in the very near future. 

FUERZA’s are for sale right now on OpenSea.  You can use your credit card to buy one!  Or you can buy one with your Crypto-Currency.  All FUERZA'S are sold in Ethereum Crypto-currency.

Unsure of how to buy a FUERZA? We make the process simple and break it all down for you here!

FUERZA’s can be bought right now. FUERZA's are not randomly generated pieces that need to be minted. FUERZA’s are works of art that the individual artist created with incredible detail, skill and vision.  It takes time to make each piece, some taking an entire week or more to create.  Our first drop is happening right now over on our page on OpenSea.

Unsure of how to buy a FUERZA? We make the process simple and break it all down for you! Click here to view our "How to buy" page.

Bio-metric data is the data collected by bicycle computers on the rider's bike during racing and training.  These computers collect power data in watts, heart rate data in rpm, Speed data in mph/kph, elevation in feet or meters,  Temperature in F or C, the GPS points, and more.  This data is collected second by second and recorded to be downloaded and analyzed to help the rider understand the demands of the event, their abilities and how to improve.  Coaches also use it to help them design training plans, ensure workout compliance and create peaks of fitness.  Power meters have become ubiquitous on serious cyclists bicycles since their invention in the early 2000's.  Our Founder, Hunter Allen, literally wrote the book on training with a power meter with his co-author, Dr. Andrew R. Coggan and created the power training principles that nearly every cyclist uses today. 

There are two categories of FUERZA NFT's.   The first is: Data is the art.  This is where the artist took the data slice that Hunter Allen created and then morphed it into art. A perfect example of these are many of Ryder Hesjedal's NFT's.   The other category is: Art with the data embedded or hidden inside the piece of artwork.  Here we have fine pieces of digital art and then the data traces, plots, charts are integrated into the art or even hidden in it.  

We have lots of lower cost FUERZA's that will not come with the rider's data file.  We have some riders that we created unique variations of their special race or training ride. These are all unique and super cool.  Most of these "variations" do not come with the bio-metric data file, but some DO!  So, please be sure what you are buying if you want one with the bio-metric data file. 


In the description on OpenSea, if the NFT contains the data file, then it will say so. 

There are many ways that you can view the bio-metric(power) data file.   We suggest one of these different software programs to view the data: 

1) - Online account that you can put the file into and then analyze it. 

2) Some FUERZA's will ONLY come with the .wko4 file format.   This means that the athlete themselves is a very advanced user of power data and uses the top of the line analysis software. You will need a copy of TrainingPeaks WKO5 software for these files. The bonus of this is that in many .wko files, the athlete has made comments about their race and/or Hunter Allen has done analysis in the file, marking up and commenting on the exciting parts of the file. 

3) Other software that work as well with .fit files:   Rubitrack , Today's Plan , WattsBoardStages LINK , Final Surge , Cycling Analytics ,

4)There are many free ways to view and analyze the data as well.  These will all allow you to upload your rider's file for analysis:

  • SRM software- Software (

  • Garmin Connect --​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

  • Velo Hero --​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


5) Here is an entire directory for Power meter Software. 

6) REMINDER:  The bio-metric (power) data is yours and yours ALONE.  You are NOT allowed to post it publicly or share with others.  This will cause immediate revocation of your license and the re-sale of the data will be prevented in future re-sales.

No, You do NOT own the rider's bio-metric data when you buy a FUERZA. You receive a license to view, analyze and interact with the data on your computer.  You may NOT publicly post this file (you won't want to anyhow, as that would severely de-value your investment) nor share it with your friends. Of course, when one of your friends comes over before a ride, you can show them the data and file on YOUR computer. These are inspiring and we hope to inspire each time you open up the data file.  You will have to agree to a User Agreement in order to download the bio-metric data.  Here is the End User License Agreement.  

Check out our Discord for a private FUERZA owners only chat. We also have other general chat servers that cover a ton of different topics. We would love to see ya there!

Right now, we have approximately 3,000 total NFT's on Opensea, and plan for more in the future. Check out our RoadMap for more information. The sky is the limit in the future, imagine watching your favorite cyclist win a stage in a grand tour and being able to buy a FUERZA of that effort the same day!    It takes sporting memorabilia to a new level.

YES!  These are very rare and the value is expected to climb as more and more people discover them.  

We have created this simple "HOW TO" guide on how to sell your FUERZA and re-upload the data to our secure servers.  Check it out here. 

You will no longer own it, and your license to the bio-metric data will be revoked.  Once your FUERZA sells, you will be paid directly from OpenSea into your Crypto account.  There is an automatic 10% creator fee taken from all sales by means of our smart contract.  Depending on how you list it, you will have to pay the "gas" fee up front or when it sells, you will pay the gas fee.  This is 3.5%

You own the rights to your NFT.  So, yes, you can merchandise your NFT if you would like.  You can make a website for it, a movie about it, the possibilities are endless.  You MAY NOT merchandise the bio-metric data. You have a license for this, it is not ownership. 

There are many ways to display your NFT.  These are two new companies with unique ways to do this.  Have a look at their websites.  Atomic Form  and Infinite Objects  

Like anything electronic, NFT transactions do cost energy.  However, this is very small compared to normal things that you use every day in your life like Netflix, YouTube or your air conditioner.  We have put together a FACT SHEET to read more about this.  The environment is very important to us as well as cyclists and we want to do everything we can to help minimize the energy impact.  This is one reason we selected to launch on the Ethereum crypto platform as their goal is to reduce energy costs of transactions by 99% by 2023. 

A Non-Fungible Token (NFT) is a digital asset that represents real-world objects like art, music, in-game items, and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos. 

Although they’ve been around since 2014, NFTs are gaining notoriety now because they are becoming an increasingly popular way to buy and sell digital artwork. The market for NFTs was worth a staggering $41 billion in 2021 alone, an amount that is approaching the total value of the entire global fine art market.

“Non-fungible” means that it’s unique and can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing.

A one-of-a-kind trading card, however, is non-fungible. If you traded it for a different card, you’d have something completely different.

Source 1

Sources 2

A crypto wallet is the place where you will securely store your cryptocurrency and NFTs. Most wallets allow you to purchase and trade crypto. Then there are others that allow you to purchase, sell, and trade; crypto AND NFTs. We reccomend using Metamask wish is the most popular, and also the wallet recommended by OpenSea. The other wallet we reccomend after MetaMask is Coinbase Wallet.   If you are unsure about how to setup your crypto wallet, checkout our "How to Buy" page here.  You can also check out the links bleow to install and learn more about each wallet. 


Coinbase Wallet



A cryptocurrency (or “crypto”) is a digital asset that can circulate without the need for a central monetary authority such as a government or bank. Instead, cryptocurrencies are created using cryptographic techniques that enable people to buy, sell or trade them securely.

Bitcoin and most other cryptocurrencies are supported by a technology known as blockchain, which maintains a tamper-resistant record of transactions and keeps track of who owns what. The creation of blockchains addressed a problem faced by previous efforts to create purely digital currencies: preventing people from making copies of their holdings and attempting to spend it twice.


A blockchain is a distributed database that is shared among the nodes of a computer network. As a database, a blockchain stores information electronically in digital format. Blockchains are best known for their crucial role in cryptocurrency systems, such as Bitcoin, for maintaining a secure and decentralized record of transactions. The innovation with a blockchain is that it guarantees the fidelity and security of a record of data and generates trust without the need for a trusted third party.


Send us an email with who you are, links to your results and how we can get in touch with you.

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